What is SEO and how does it improve ranking?

In today's digital age, everyone wants their website to be on top of Google. But the question arises that how will this happen? Is just creating a website enough? Absolutely not. After creating a website, the most important technique needed to bring it to the top on Google is called - SEO (Search Engine Optimization) .

In this blog, we will explain in detail what SEO is, how it works, what are its types, and how it improves the ranking of your website.

What is SEO?

The full form of SEO is Search Engine Optimization. In simple terms, SEO is a process by which we prepare our website or blog in such a way that it appears higher in search engines like Google. When a person searches for something on Google, SEO decides how high your website will appear in the results.

For example:
If you search “cheap mobile 2025” on Google, then the websites that appear on the first page have done good SEO. That is, they have prepared their website in such a way that both Google bots (crawlers) and users find it useful.

Why is SEO important?

1. To get top ranking on Google,
   everyone wants their website to appear on the first page, because 90% of the people on Google only open the websites on the first page.

2. SEO to get free traffic
   can bring thousands of people to your website without spending any money. This is called organic traffic .

3. To build brand identity,
   if your site appears repeatedly in search results then people’s trust increases and the brand is built.

4. The effect of SEO is slow but long- lasting
   . Once your website is up, it can keep getting traffic for many months.

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How does SEO work?

SEO works in three main steps:

1. Crawling – Google's robots (bots) scan your website

2. Indexing - Your website's content is stored in Google's database

3. Ranking – Google decides at which position your site should be shown

Now the question arises that how does Google decide the ranking? For this Google looks at more than 200 factors, such as:

• Quality of content

• Website speed

• Mobile Friendly Design

• Backlinks

• User behavior (bounce rate, click rate)

• Correct use of keywords

Main types of SEO (Types of SEO)

1. On-Page SEO
   This is the part of SEO that is done inside your website. It includes the following things:

• Title and meta description

• Headings (H1, H2, H3...)

• Image Optimization

• Internal Linking

• URL structure

• Correct use of keywords in content

2. Off-Page SEO
   involves activities done outside of your website that help with ranking:

• Creating Backlinks

• Social Media Promotion

• Guest Posting

• Sharing links on forums and Q&A sites

3. Technical SEO
   is related to improving the technical parts of the website:

• website loading speed

• Being mobile friendly

• SSL Certificate (https://)

• XML Sitemap

• Robots.txt file

How does SEO increase ranking?

1. Helps search engines understand your site
   SEO tells Google what your site is about, and what search queries it should show for.

2. Improves user experience
   A website with proper SEO is fast, mobile friendly and user friendly. This makes Google rank it higher.

3. Trust and Authority Increases
   When your website has good backlinks and user behavior is positive, Google understands that this site is trustworthy.

4. Keyword rankings are strong:
   If you use your target keyword in the right place, Google will rank your site higher on that keyword.

5. Long term benefits
   of SEO: Once you get top ranking, the traffic remains even without running ads, which helps in sales, subscriptions or brand awareness.

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What things should be kept in mind while doing SEO?

• Do good keyword research

• Write original and useful content

• Optimize your images

• The website must be fast

• looks good on mobile

• Update regularly

• Build backlinks organically

• Use Google Analytics and Search Console

Can SEO be done for free?

Yes! If you learn a little and work hard, SEO can be done by yourself. There are many free tools available on the internet for this, such as:

• Google Search Console

• Google Analytics

• Ubersuggest

• AnswerThePublic

• Screaming Frog (Lite)

• Yoast SEO (for WordPress users)

Some common SEO mistakes people make:

• Keyword Stuffing

• Copy-paste content

• Bad backlinks

• Slow website

• Considering SEO as a one-time job

• Writing only for Google, not for the user

conclusion:

If you want your website or blog to rank higher on Google, it is extremely important to learn and implement SEO. SEO is not just a technical thing, it is a strategy that requires time, patience and understanding. If you do SEO correctly, your website can reach thousands of people even without running ads.